September 20, 2023Marketing
Spotify Daylists: A Marketer's Perspective
Discover the Spotify journey through a devoted user's lens. From the buzz of Spotify Daylists to unraveling the AI DJ's tale, explore music, innovation, and what it means for your business.
September 11, 2023Marketing
The LinkedIn Marketing Debate: Is It Overrated or Underrated?
LinkedIn, the professional networking platform, has become a buzzword in the world of digital marketing. Marketers are constantly bombarded with success stories, promising untapped potential for business growth. But is LinkedIn all it's hyped up to be?
September 5, 2023Development
The Power of Blogging and Vlogging in Content Creation
Content creation reigns supreme, and two giants stand tall in this arena: blogging and vlogging. Each platform offers unique advantages, and your choice should align with your audience and brand goals.
May 8, 2023Marketing
How To Record and Produce Your Podcast Efficiently
Podcasting has become increasingly popular in recent years, and for good reason. Not only is it a great way to network and establish yourself as an expert in your field, but it also provides valuable content that can be repurposed for multiple platforms such as YouTube, Instagram, Facebook, and TikTok. With the rise of on-demand content, listeners have come to expect free access to high-quality information, and many feel a sense of loyalty and reciprocity to podcasters they enjoy. This loyalty can translate into an engaged audience and potential clients for your business.
May 1, 2023Design
Adobe Creative Cloud vs Canva: Which Tool Is Right for You?
Adobe Creative Cloud vs Canva. The battle of the design titans. Regardless of your choice, both tools offer powerful features and tools for creating stunning visual content.
March 15, 2023Digital
The AI Controversy - Chat GPT, Midjourney
Artificial Intelligence has swept the world off it's feet; Chat GPT, Midjourney, DALL-E, and others have introduced new ways of creating content. While most of the news outlets praised the advancements, it struck one community hard: creatives. We are all going to lose our jobs... well, not quite.
March 1, 2023Development
Tips To Obtain a Work-Life Balance As An Entrepreneur
When you're running your own business, it's easy to get caught up in the never-ending to-do list and the constant pressure to succeed. But neglecting your personal life can lead to burnout, health problems, and decreased productivity.
February 21, 2023Development
Making the Transition from Side Business to Full-Time Entrepreneurship
Many entrepreneurs start their own business while still working a full-time job. This can be a great way to test the waters and see if your business idea has legs before taking the leap to full-time. Eventually, if the stars and your worth ethic align, your business may explode, and you may want to transition working full-time. In this post, we will explore some strategies to ensure a successful transition.
February 9, 2023Inspiration
The Truth About Impostor Syndrome: Understanding and Overcoming the Feeling of Being a Fraud
Impostor Syndrome can be defined as a persistent, often subconscious, belief that one's achievements are not genuine and that they are only a matter of luck or deception.
January 30, 2023Marketing
The Importance of Branding for your Small Business
Starting a small business is an exciting and challenging journey, but there's much more to it than just selling products or services. One of the key factors in the success of any business is how it presents itself to the world, and that's where branding comes in. Whether you're just getting started or looking to take your small business to the next level, having a strong brand is essential.
January 26, 2023Marketing
Should You Work With and How To Choose a Marketing Agency?
We've all heard it during our teen years with our worst break-ups: "There's plenty of fish in the sea". This phrase, even though it might be painful for you to hear, is true about marketing agencies. There are plenty of digital marketing agencies out there in the world, even in the Twin Cities, and before you go ahead and whip out your checkbook, it's important to understand whether you need a marketing agency, and how to know which marketing company to go with.