January 26, 2023Marketing
Why is SEO Important?
When people are looking for instant results in their marketing, they usually think to start a pay-per-click campaign. However, this is going to sound a bit controversial, SEO is your best bet for creating an impact on your business. When I tell people we do SEO Management, they immediately assume that we're a spammy link builder or a keyword stuffing black-hat marketer who is out for a quick buck. P.S We're not. At the same time, many people assume since ROI (Return on investment) isn't easily trackable, you can't get viable success. Well, I'm here to prove you wrong.
What is SEO?
Trying to avoid your cliche wedding toasts, Google defines SEO (Search Engine Optimization) as "the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine."
In layman's terms, SEO is creating content and optimizing your website to include the proper keywords to attract your dream customer, without having to spend a dime on marketing. All SEO takes is some dedication in searching what keywords are performing, and how you can cram them all into a blog post or change your backend website keywords.
SEO is important because it helps your business get found on Google.
So, you’re looking to boost your business and grow your customer base? Well, the first step to doing so is making sure that you can be found by potential customers. And what better way to do that than with SEO?
Let's put it this way. You're looking for "Hyundai Car Dealership near me" since you're in the mood to check out the new Sonata. You'll almost rarely go to the second page, and I heard the third page is a dead zone. With SEO, such car dealerships can ensure their content includes the keyword "Used Hyundai", "Hyundai Dealership", and "2022 Sonata" to rank higher with that Google Search term.
88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source)
By creating SEO and increasing your Google Ranking, you are increasing the odds of someone calling or visiting your business within 24 hours. I'm not saying you're going to get a lead every single day, but ranking high enough on Google definitely increases your chances.
If you’re not showing up on the first page of search results for your main keywords, it’s time to take action. A top place in search engine results is the best way to generate a steady flow of new customers to your business.
It’s important that people can find you when they are looking for something specific on Google or other search engines. This makes SEO a long-term strategy with benefits that last months and years after implementation.
SEO can help you tap into that market and turn people who are just looking for information into customers of your business.
SEO is a powerful tool for businesses that want to grow their customer base. It can be used to create a website that drives traffic to your business and helps convert those visitors into customers. SEO is not just about getting higher rankings in Google search results—you also have to consider how people are finding you online. If they’re not coming from Google, then how are they finding you?
SEO can be used to create content that attracts customers:
- Write blog posts about topics related to your products or services
- Create videos explaining what makes you different from other businesses in your industry or profession
- Post Updates on Social Media to connect with your audience
SEO can help a business grow, even when the economy is bad and other forms of advertising are not producing results.
SEO is a long-term investment that can help a business grow even when the economy is bad and other forms of advertising are not producing results.
- Cost-effective: SEO is a cost-effective form of advertising, as it requires no money outlay to begin using it.
- Proven results: SEO has been proven time and time again to be one of the most effective ways for companies to get more customers and traffic on their websites, which also leads to more links back at them.
As it turns out, SEO is much more than just typing a bunch of keywords into Google and hoping for the best. You need to know how to build your content correctly from the ground up in order for your page to rank or position on search engines like Yahoo! or Bing. If you are not sure how to do this, there are many people who specialize in doing just that, for example, Us! XPRT Agency has professional copywriters ready to boost your company to the first page on Google. Give us a call to learn more at (651) 370-9343 or email us at firstname.lastname@example.org.