May 5, 2023


The Impact Of AI In Social Media

Artificial Intelligence (AI) is changing the game every single day. It seems like every week, we see something new that AI has done or will do. The social media category is one of those areas where we see the impact of what AI is really doing. From automatic content creation and personalized recommendations to any advertisements we watch. AI is truly reshaping the way we connect and act online.


According to Statista, the number of social media users worldwide will reach over 4 billion in 2021. This also includes an average of two and a half hours daily on social media. The need for AI solutions is growing. Companies want to understand customer preferences and are trying to make it easier to do day-to-day things. It's important that we take a look at and learn about what AI is doing in social media and how it can either help or even hinder how we do things and act every day.


Snapchat recently released an AI on their platform called My AI. This experimental AI is a chatbot that can carry out certain tasks that include responding to queries, giving advice, and organizing travel. The technology behind the AI is OpenAi’s GPT, which is actually the same technology that powers Microsoft's Bing search engine. As of right now, this feature is still in beta and has limited capabilities.


As mentioned above, the AI can give advice, respond to questions, and even recommend filters to use on the Snapchat camera. It seems like everyone is trying to get into AI as fast as possible, as Microsoft and Google are racing to integrate generative AI into their search engines. The CEO of Snapchat, Evan Spiegel, states, "I see the technology as an awesome creative tool." He gave the example of using the AI to create bedtime stories for his kids. From what I have seen from My AI, it seems the bot is suited for creative tasks. This could change in the future, as Evan refuses to go into detail about whether my AIs will have any impact in the future.


There have been some concerns with my AI. When the AI was initially released to Snapchat Plus subscribers, people soon found out that you could get the AI to misbehave. An example of this is when AI was coaching a 13-year-old girl about how to set the mood with a 31-year-old. Snapchat was soon able to add more safeguards to help prevent stuff like this from happening, such as including a user's self-reported age to help inform how the bot responds to inquiries. The bot is still having some issues here and there, as some users have reported the bot saying bad words or responding with bad responses. Regardless of this, most users seem to be enjoying the bot and enjoy playing around and seeing what it can do. Hopefully, in the near future, the bot will be able to have more capabilities, and we can really see it grow.




I was able to briefly mention ChatGPT in the Snapchat paragraph above, but I want to give it its own section as it quickly became one of the most known and used AIs. ChatGPT is an AI chatbot that was developed by Open AI. It has a language-based model that the developer tunes for human interaction in a conversational manner. It is basically used for customer service, but it is used for other purposes as well. These range from writing essays to generating code.


ChatGPT was released on November 30th, 2022. The bot currently has over 100 million users and has quickly become one of the most well-known and popular AIs to date. Chat GPT works by gathering data from the internet written by people. It then uses computing predictions to answer questions and queries that are inputted by the users. The replies that it generates are prompted by textual information and requests. Oh, and did I mention that the bot learns more about different subjects and how to discuss them based on what you message it?


The popularity of the bot has grown all over the world. This includes both positives and negatives. An example of the negative is that Italy temporarily banned AI over concerns about the protection of personal data only a few months ago, in March. Since then, it has been made accessible again, but there are other countries that have banned AI for the same reasons. However, it does still remain a popular tool that is setting records for growth.


Here is a quick list of things ChatGPT is used for:

  1. Write code
  2. Translate 
  3. Write a story.
  4. Draft a business plan.


Of course, these are just a few examples of what it is mostly used for. Funny enough, I actually use ChatGPT almost every day. I use it to get ideas for what to write about. For example, let's say I need to write a blog on car speakers. I load up ChatGPT, and I put in the prompt, "What are some ideas about car speakers that I can write a blog about?" The bot usually loads up 10 ideas that I can write about, such as "The history of car speakers" or "What is the best volume to have your car speakers at for your ears?" These are just a few examples of how I use it, but once I get an idea, I then do research on it.


As I mentioned before, there are some concerns with using ChatGPT, such as privacy. This has always been a concern with AI, and I don't see it going away anytime soon because of the data the AI uses to learn. It does seem a bigger concern has come up, and that's kids using ChatGPT to write papers and do homework for them. Because the AI can write things for you and take answers from the internet, many people have figured out that it can basically write a paper or give answers if the person just asks. This got noticed because ChatGPT was giving pretty generic answers, and teachers started to notice that papers sounded the same.


These concerns are valid and are only a few examples of the concerns over the bot. I do think that the bot will grow and become a bit better and more advanced in the future. Right now, it is still pretty new and is working out the kinks. I can see it being way more advanced in the future.



Notion is the next AI we are going to discuss here. Notion is a productivity and note-taking web application. It offers organizational tools such as:

  • Task management 
  • Project Tracking
  • To-do Lists
  • Bookmarks

These are just a few examples, but it can do a lot. Notion was founded in 2013, and since then it has been getting updates to help it improve and do more. Currently, Notion has around 4 million monthly active users. This is a big growth compared to 2021, when it was estimated to have around 250,000 active users. Notion is primarily used by people who need to study or organize, and some companies use it to track work and data.


In February of this year, Notion released its own AI called Notion AI. This AI is a powerful suite of AI tools that can

  • Summarize lengthy texts.
  • Generate entire blog post outlines.
  • Edit your writing to fix spelling and grammar.


And it can do much more. This AI is accessible to all users. You are giving the AI prompts to help you use it, such as "Help me Write" or "Brainstorm Ideas," and then it will help you write or brainstorm ideas on whatever you put into the prompt. Once you get the result of the prompt, you can either keep it, try again, or discard it completely. This is great because it lets you get ideas and see what the AI gives you, and if you don’t like it, you can completely get rid of it or try again. ChatGPT does the same thing in a different way, and from my experiences with both, I feel that ChatGPT does it better.


After doing a lot of research, I discovered that a lot of people have complaints about or don’t like Notion AI. One user on Reddit wrote a post about why they dislike Notions AI. They wrote, "I love Notion as an app, and I love AI as a tool, but I don’t want AI to write things in Notion for me. I use Notion so that I can brainstorm and get my thoughts on paper. Having AI write them for me completely defeats the purpose of Notion." I found plenty of other users who agree with this. Someone else wrote, "The constant AI prompts and purple AI buttons are too much. It seems like most people love the Notion app for all the capabilities that it offers and how well it utilizes them, but most people also seem to not like the AI portion because of the constant bugs and how much it throws the AI in your face.

When it comes to Notion, casual users may find it a bit overkill for what they want and need. However, if you end up using Notion for professional purposes, you are more than likely going to enjoy it and use everything it has to offer. Set up your websites and databases, or brainstorm with colleagues. The list goes on and on for what you can accomplish with this AI.

AI is taking over social media. It's incredible to see how fast it’s adapting, but at the same time, it's also incredibly scary. It seems inevitable that it will be integrated into our day-to-day lives, no matter what, sometime in the near future. It is already impossible to ignore it or act like it doesn’t exist. I think I will continue to use ChatGPT for brainstorming ideas, and I think I will test out Snapchat's AI, but after using Notion AI already, I don’t think I'll use it often or ever again. Of course, do what you think is best for you and what you’re working towards. Hopefully more AI comes out soon that I can test and try out in my everyday life!

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